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Hey, Students Are Consumers, Too

J. Trevor Hughes, CIPP

J. Trevor Hughes, President and CEO, International Association of Privacy Professionals

Lately, a slew of research has been released about how the public perceives the digital economy's impact on their privacy. Perhaps Pew's work has been most often cited: Ninety-one percent of Americans believe they've lost control over how their personal information is collected and used by companies; 64 percent think the government needs to do more to regulate the way advertisers use personal information.

Maybe it's easy for those in the academic world to look at those numbers and think, "I'm glad I'm not in the business world! Man, they've got some data privacy issues to sort through!"

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